Privacy Policy

Last updated: 15 August 2026

Rank Profits ('Rank Profits', 'we', 'us' or 'our') respects your privacy. This policy explains how personal data is collected and used when you visit this website, make an enquiry or book a call.

Rank Profits provides lead generation and SEO services for local businesses. This policy is intended for website visitors, prospective clients and clients.

1. Who is responsible for your data?

Rank Profits is the controller of the personal data collected through this website.

Contact: Adrian at [email protected]
Location: Edinburgh, United Kingdom

If you have a question about this policy or how your information is handled, please use the email address above.

2. Personal data collected

Depending on how you use the website, Rank Profits may collect:

  • Contact details: your name, email address and telephone number.
  • Business information: your business name, website, location and details you include in an enquiry.
  • Booking information: information supplied when booking a call through Cal.com.
  • Technical information: IP address, device and browser information, pages visited and similar website-usage data collected through Google Analytics.
  • Correspondence: records of messages and communications with Rank Profits.

3. How your data is collected

Personal data may be collected when you:

  • submit a contact form or otherwise contact Rank Profits;
  • book a call using a Cal.com booking link or embed;
  • use the website, where essential technical information is collected automatically; or
  • accept non-essential cookies or analytics, where these are enabled.

4. Why personal data is used

Rank Profits uses personal data to:

  • respond to enquiries and arrange calls;
  • assess whether services are a suitable fit;
  • provide and manage agreed services;
  • communicate with clients about an enquiry, services or an existing business relationship;
  • send marketing emails only where permitted by law, with a clear way to opt out;
  • maintain business records and meet legal obligations;
  • keep the website secure and functioning; and
  • understand website use and improve the website using Google Analytics, where consent has been provided for analytics.

Rank Profits does not sell personal data.

5. Lawful bases for processing

Under UK data-protection law, Rank Profits relies on one or more of the following lawful bases:

  • Legitimate interests: to respond to relevant business enquiries, protect the website and run the business effectively. These interests are balanced against your rights and expectations.
  • Contract: where processing is needed to take steps at your request before entering a contract, or to provide agreed services.
  • Consent: for non-essential cookies and any other activity where consent is requested. You can withdraw consent at any time.
  • Legal obligation: where information must be retained or disclosed to meet a legal requirement.

6. Cookies and analytics

The website uses essential cookies required for it to work properly. It also uses Google Analytics to understand how visitors use the website. Google Analytics cookies are non-essential and will only be placed after you have given consent through the WordPress cookie-consent tool.

You can change or withdraw your cookie choices at any time through the cookie settings available on the website. Your browser can also be set to block or delete cookies, although parts of the site may not then work as intended.

7. Who may receive your data

Rank Profits may use trusted service providers to operate the website and business. These can include:

  • Cal.com for appointment booking (see the
    Cal.com Privacy Policy
    );
  • website hosting, email and form providers to run the website and respond to enquiries; and
  • Google Analytics for website analytics, where consent has been given.

These providers only receive information needed to provide their service. Where they act as processors, they are required to protect the data and act on appropriate instructions.

Personal data may also be shared where required by law, to establish or defend legal claims, or as part of a genuine business reorganisation or sale.

8. International transfers

Some suppliers may process personal data outside the United Kingdom. Where this happens, Rank Profits will use appropriate safeguards required by UK data-protection law, such as adequacy regulations or approved contractual protections.

9. How long data is kept

Information is kept only for as long as reasonably necessary for the purpose it was collected for:

  • Enquiries and booking records: normally up to two years after the last meaningful contact.
  • Client records: for the length of the working relationship and afterwards where needed for legal, tax or accounting purposes.
  • Analytics data: for the period set within the relevant analytics provider's retention settings.

Information may be retained for longer where necessary to meet legal obligations or resolve a dispute.

10. Your rights

Subject to legal conditions, you have the right to:

  • ask for access to your personal data;
  • ask for inaccurate data to be corrected;
  • ask for data to be erased;
  • ask for processing to be restricted;
  • object to processing based on legitimate interests;
  • receive certain data in a portable format; and
  • withdraw consent at any time where consent is the basis for processing.

To exercise a right, email [email protected]. Rank Profits may ask for information to verify your identity before responding.

11. Security

Rank Profits uses reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse or disclosure. No system can be guaranteed completely secure, but appropriate steps are taken to protect the information held.

12. Changes to this policy

This policy may be updated from time to time. The date at the top shows when it was last revised. Please review it occasionally for any changes.

13. Contact

For privacy questions or requests, contact:

[email protected]